TikTok's Effective Marketing

TikTok’s Effective Marketing

            As we all know, TikTok has exploded over the past couple years and is arguably the most used and recognized social media platform across the world. A lot has to go right to get the level of recognition and success that TikTok has, but one thing they do exceptionally well is marketing. The marketing department at TikTok has been nothing short of amazing, with reports saying that 47% of its users have purchased something they saw on the platform. With how many people use TikTok on a normal basis, that statistic is extremely impressive.

            A study conducted by TikTok also found that 72% of TikTok advertisements are perceived as inspiring, the highest across all social media platforms tested. TikTok also has their own ad formats, one being branded hashtag challenges. These challenges and their other ad formats and designs are considered 21% more trendsetting than other platforms ads. These innovative decisions by TikTok are what separate their marketing strategies and success from other social media platforms.

            Some other interesting statistics are that 80% of people consider TikTok ads more enjoyable. I think this is a result of the capabilities to create intriguing videos. Another statistic I find interesting would be that 67% of people say TikTok ads get their attention, compared to 60% across other platforms. A 7% increase may not seem very big or noticeable, but if you consider the amount of people using social media on a regular basis, that percentage difference becomes more impressive. Lastly, TikTok gets a well deserved 10% higher ad receptivity in comparison to other platforms.

In conclusion, TikTok has a great marketing department and strategy. Once a small Chinese platform is now a worldwide social media superpower. I would be curious to see if a separate social media platform ever surpasses TikTok and their success.