Social Selling

 

Social Selling

            Social selling is a key component to business and company success. Have you ever picked up a call from a number you don’t recognize? They then offer you some sort of deal, and you are automatically uninterested. You may even impulsively hang up. This is an example of a cold call, which is a part of social selling.

            Social selling is when a salesperson uses social media to interact with and sell products to prospective customers. Social selling also gives leverage to the social network and connections of that salesperson or company. Going back to the cold call example, even if you were to hang up you will remember that call and what the person had to say for at least a day or two. This is a key component of cold calling. They want you to remember what they had to offer and their name or name of the company. It gives them exposure and leverage.

            Some of the benefits of social selling include establishing sales professionals’ online brand, reducing research time, allows personalized sales pitches and outselling your peers. Establishing an online brand is essential to company or personal success in today’s society. This is because social media has a significant impact on daily life and is commonly used among citizens. Reducing research time is convenient because it allows people or companies to put their focus elsewhere for the time being.

            Next, personalized sales pitches. Sales pitches have always been a key component of attempting to sell something, and having a strategic and personal approach is necessary for success. Lastly, outselling your peers. This is pretty self-explanatory. Who wouldn’t want to be more successful than the competition?

            In conclusion social selling is essential. The information I provided proves that it is the backbone of social media marketing for businesses. What do you think about social selling and how could it be improved?