Social Selling
Social Selling Social selling is a key component to business and company success. Have you ever picked up a call from a number you don’t recognize? They then offer you some sort of deal, and you are automatically uninterested. You may even impulsively hang up. This is an example of a cold call, which is a part of social selling. Social selling is when a salesperson uses social media to interact with and sell products to prospective customers. Social selling also gives leverage to the social network and connections of that salesperson or company. Going back to the cold call example, even if you were to hang up you will remember that call and what the person had to say for at least a day or two. This is a key component of cold calling. They want you to remember what they had to offer and their name or name of the company. It gives them exposure and leverage. Some of the benefits of social selling include establishing sales professionals’ online
